Coming Soon
Prove Your Marketing Consent Before the ICO Asks
49 PECR fines totalling £4.63M since 2022. Your ESP's timestamp won't save you. ConsentTrail builds the audit-ready evidence trail the ICO demands.
Free to join. One email when we launch. No spam.
Consent Audit Overview
3 lists connectedFully documented
2,847
Gaps found
412
No consent proof
89
The Consent Gap That Gets Businesses Fined
The ICO doesn't ask "did they subscribe?" — they ask "can you prove what they consented to?" Most businesses can't.
No proof of consent wording
Your ESP records that someone subscribed. It doesn't record what consent text they saw, whether it was PECR-compliant, or if it covered the specific marketing you're sending.
Soft opt-in without documentation
You email existing customers assuming "soft opt-in" applies — but you can't prove the product similarity condition, that an opt-out was offered at collection, or that every message includes an unsubscribe.
Third-party list provenance unknown
Bought or shared data lists are the #1 cause of PECR fines. Without documenting the consent chain back to the original collection point, you're carrying unquantified regulatory risk.
Fines are increasing sharply
PECR fines are proposed to increase from £500K to £17.5M or 4% of turnover. The ICO's average penalty jumped from £150K to £2.8M between 2024 and 2025. Enforcement is accelerating.
One Dashboard Showing Every Consent Gap
A lightweight consent audit tool built specifically for PECR email marketing compliance. Connects to your ESP. Documents everything the ICO needs.
Consent Documentation
Record the exact wording, timestamp, source, and conditions for every marketing consent — not just a subscription date.
ESP Audit
Connect Mailchimp, HubSpot, or Brevo. Automatically flag contacts with insufficient consent evidence against PECR requirements.
Audit-Ready Exports
Generate ICO-ready evidence packs — consent records, wording history, collection source documentation — exportable as PDF in one click.
How It Works
Connect Your ESP
Link Mailchimp, HubSpot, Brevo, or import a CSV. ConsentTrail pulls your contact list and existing consent data.
Audit Consent Gaps
Each contact is checked against PECR requirements. Missing consent wording? No soft opt-in proof? Third-party data without provenance? Flagged instantly.
Document & Fix
For each gap, get specific guidance on what to document. Upload consent wording screenshots, record collection methods, tag data sources.
Export Evidence
Generate audit-ready evidence packs for any contact or campaign. Ready for ICO investigations, insurance renewals, or B2B compliance checks.
Free PECR Compliance Tools
Check your compliance risk right now — no signup needed.
PECR Compliance Checker
Answer 12 questions about your email marketing. Get a risk score with specific gaps identified.
Try it free →PECR Fine Calculator
Enter your turnover and list size. See your potential fine exposure under current and proposed regulations.
Calculate now →Consent Wording Checker
Paste your signup form consent text. Get feedback on whether it meets PECR requirements.
Check your wording →What Changes After Your First Audit
ICO investigation readiness
Evidence packs generated in minutes, not weeks of scrambling through email archives and spreadsheets.
Fine avoidance at SME prices
Enterprise consent platforms cost £8K+/year. ConsentTrail will deliver PECR-specific audit trails from £29/month.
Works with your existing ESP
No migration needed. Connects to Mailchimp, HubSpot, and Brevo to add the consent audit layer they're missing.
B2B compliance proof
When clients or partners ask about your data practices, export a compliance report instead of scrambling for answers.
SME Pricing, Not Enterprise Budgets
Enterprise consent platforms charge £8,000+/year. ConsentTrail is built for growing UK businesses.
Starting from
for up to 5,000 contacts
- ESP integrations (Mailchimp, HubSpot, Brevo)
- Full consent chain documentation
- ICO-ready PDF evidence exports
- UK-hosted, encrypted data
Frequently Asked Questions
When will ConsentTrail launch?
We're building ConsentTrail now and expect to launch in 2026. Join the waitlist to get notified when it's ready.
How much will ConsentTrail cost?
Pricing starts at £29/month for up to 5,000 contacts. We're designing tiers for growing businesses — significantly less than enterprise consent platforms that charge £8,000+/year.
Is my data secure?
ConsentTrail will be built with UK data protection standards at its core — UK-hosted data, encrypted at rest and in transit, with full audit logging. We take security seriously because our entire product is about compliance.
Does this replace my email service provider?
No. ConsentTrail works alongside your ESP (Mailchimp, HubSpot, Brevo, etc.). It adds the PECR-specific consent audit layer that ESPs don't provide — documenting what consent was given, when, and under what wording.
Who is behind ConsentTrail?
ConsentTrail is built by Crocker Digital Ltd (Company No. 17008789), a UK technology company focused on compliance tools for SMEs.
What if I'm already GDPR compliant?
GDPR compliance doesn't cover PECR. They're separate regulations with different requirements. PECR governs electronic marketing specifically — and the ICO enforces them independently. Most businesses we've researched have GDPR covered but significant PECR gaps.
Get ICO-Ready Before Fines Hit £17.5M
Join UK businesses preparing for the next wave of PECR enforcement. Be the first to know when ConsentTrail goes live.