Guides

29 June 2026

B2B email marketing has different PECR rules — but 'corporate subscribers are exempt' is only half the story. What the ICO expects on opt-outs and named individuals.

22 June 2026

GDPR is only half the law governing UK email marketing — PECR is the other half. What each requires in 2026, what the DUAA 2025 changed, and how to comply with both.

15 June 2026

Can you rely on legitimate interest for UK email marketing? The DUAA 2025 named it in statute — but the balancing test, the LIA, and PECR consent still apply.

8 June 2026

The Data (Use and Access) Act 2025 changed PECR fines, added a charity soft opt-in, and expanded enforcement powers. Here's what UK email marketers need to do differently.

1 June 2026

PECR's corporate subscriber exemption lets you email companies without consent. But sole traders and some partnerships don't qualify. Here's how to tell the difference.

13 May 2026

PECR and UK GDPR overlap but serve different purposes. Here's how they interact for electronic communications, where businesses must satisfy both, and what the ICO expects.

6 May 2026

How the ICO investigates email marketing complaints, what triggers fines under PECR, and what determines the penalty amount. Based on published enforcement actions.

29 April 2026

GDPR consent management for email marketing is not the same as cookie consent. Here's what UK businesses commonly get wrong and how to fix the gaps.

22 April 2026

A plain-English guide to PECR Regulation 22: when you need consent, when soft opt-in applies, what the ICO checks, and how to stay compliant.

15 April 2026

What should your email signup form actually say? PECR-compliant consent wording examples for different business types, with common mistakes to avoid.

8 April 2026

GDPR and PECR both apply to UK direct marketing but set different requirements. Here's where they align, where they diverge, and what you need to satisfy both.

1 April 2026

PECR's definition of direct marketing is broader than most businesses realise. Here's what qualifies, what the ICO investigates, and how to stay on the right side.

25 March 2026

UK email marketing is governed by two separate laws: PECR and UK GDPR. Here's what each requires, where they overlap, and what happens when you get it wrong.

18 March 2026

What to look for in a GDPR consent management tool for email marketing. Features that matter for PECR compliance, what to avoid, and how to evaluate options.

11 March 2026

What consent records does the ICO expect you to keep? How long must you retain them? A practical guide to PECR consent documentation and record-keeping.

4 March 2026

Third-party data is the #1 cause of PECR fines. Here's why bought email lists are so risky, what the ICO looks for, and how to verify consent provenance.

25 February 2026

Step-by-step guide to auditing your Mailchimp subscriber list against PECR requirements. Find consent gaps before the ICO does.

18 February 2026

A 15-point PECR compliance checklist for UK businesses doing email marketing. Covers consent records, soft opt-in documentation, third-party data, and ICO investigation readiness.

11 February 2026

The PECR soft opt-in lets you email existing customers without explicit consent — but only if you meet all four conditions. Here's exactly how it works and how to document it.

4 February 2026

Analysis of ICO PECR enforcement actions from 2024-2025. Fine amounts, which sectors got hit, and the consent failures that triggered every penalty.

28 January 2026

PECR and GDPR have different consent rules for UK email marketing. Here's where they diverge and why your ESP's compliance features cover one but not the other.