Guides

25 March 2026

UK email marketing is governed by two separate laws: PECR and UK GDPR. Here's what each requires, where they overlap, and what happens when you get it wrong.

18 March 2026

What to look for in a GDPR consent management tool for email marketing. Features that matter for PECR compliance, what to avoid, and how to evaluate options.

11 March 2026

What consent records does the ICO expect you to keep? How long must you retain them? A practical guide to PECR consent documentation and record-keeping.

4 March 2026

Third-party data is the #1 cause of PECR fines. Here's why bought email lists are so risky, what the ICO looks for, and how to verify consent provenance.

25 February 2026

Step-by-step guide to auditing your Mailchimp subscriber list against PECR requirements. Find consent gaps before the ICO does.

18 February 2026

A 15-point PECR compliance checklist for UK businesses doing email marketing. Covers consent records, soft opt-in documentation, third-party data, and ICO investigation readiness.

11 February 2026

The PECR soft opt-in lets you email existing customers without explicit consent — but only if you meet all four conditions. Here's exactly how it works and how to document it.

4 February 2026

Analysis of ICO PECR enforcement actions from 2024-2025. Fine amounts, which sectors got hit, and the consent failures that triggered every penalty.

28 January 2026

PECR and GDPR have different consent rules for UK email marketing. Here's where they diverge and why your ESP's compliance features cover one but not the other.